For drivers experiencing the struggle of excessive insurance rates or complex demands like SR-22 filings, obtaining good coverage appears unattainable. Dairyland Car Insurance, a reliable company since 1953, offers a solution to answer such needs. As a pioneer in low-cost and non-standard automobile insurance, Dairyland excels at covering high-risk drivers and those seeking low-cost coverage, offering accessibility without compromising quality.
This subject is relevant to anyone trying to find affordable, compliant coverage, whether you’re living on a shoestring or in the process of rebuilding your driving record. Here, we’re going to talk about Dairyland’s full line of products, from its special benefits and flexible coverages to a step-by-step guide to getting insured. With straightforward answers to frequently asked questions, we aim to educate you to make smart decisions and drive with confidence.
What is Dairyland Auto Insurance?
Dairyland Car Insurance, which is owned by Sentry Insurance, has been saving motorists since the company’s inception in 1953 in the state of Wisconsin. Acquired by Sentry in 1966, Dairyland provides non-standard auto insurance to those motorists who are classified as high-risk drivers by conventional insurance companies. Whether you’ve got a DUI, a stack of tickets, or no insurance at all, Dairyland is there for you when the others aren’t.
Company Background
Established by University of Wisconsin professor Stuart Struck, Dairyland was built to ensure drivers with poor driving histories. Now, it insures in 38 states, offering automobile and motorcycle insurance with a focus on convenience. Its parent, Sentry Insurance, holds an A+ financial strength rating from AM Best, offering assurance of dependability.
Mission and Values
Dairyland’s purpose is straightforward: provide affordable car insurance and excellent service to special-needs drivers. The company is a specialist in customer-focused solutions, offering payment plans and free SR-22 filings to help drivers meet laws. With the aim of making insurance less daunting, Dairyland is a destination for high-risk driver insurance.
Key Benefits of Dairyland Car Insurance
Dairyland stands out in its ability to insure drivers who feel abandoned by other insurers. Here’s why it’s a favorite among so many.
Affordability
Dairyland affordable car insurance does not have to come at the expense of quality. Dairyland’s rates are competitive, with full-coverage policies averaging $4,415 per year and minimum coverage at $2,007, AutoInsurance.com reports. Convenient payment terms—such as monthly, quarterly, or yearly—make it simpler to budget. Discounts, such as multi-car or defensive driving, reduce expenses as well.
Tailored Coverage
Dairyland is the top provider of SR-22 insurance and bad driver insurance. It provides free SR-22 and FR-44 filings, which are mandatory for DUI drivers or serious offenders. It also provides coverage for bad credit drivers, lapse of insurance, or accidents, so that no one remains uninsured.
Customer Support
With 24/7 claims service and a simple-to-use mobile app, Dairyland keeps policy management simple. You can look at ID cards, pay a bill, or file a claim at your convenience. Trustpilot reviews give Dairyland 4.5 stars, with customers thanking it for convenient online features and quick service.
Reliability
Backed by an A+ rating with Sentry Insurance, Dairyland is financially secure. Positive consumer ratings on websites like ConsumerAffairs commend its fast claims settlement and taking in drivers that others reject.
Coverage Options and Features
Dairyland provides various levels of protection to accommodate varied needs, from minimal to full plans.
Standard Coverage
Dairyland provides auto insurance essentials:
- Liability: Covers bodily injury and property damage you cause in an accident.
- Collision: Insures damage to your car following a collision.
- Comprehensive: Includes coverage for theft, vandalism, or natural disasters.
These meet state minimum requirements, ensuring legal compliance.
Advanced Features
Dairyland excels with toppings such as:
- SR-22/FR-44 Filings: Free and filed immediately to restore driving privileges.
- Roadside Assistance: Provides lockout, flat tire, or towing coverage.
- Rental Reimbursement: Pays for a rental car while being repaired.
- Special Equipment Coverage: Insures one-of-a-kind vehicle modifications.
Personalization
Policies are customized to suit your requirements. Teenagers, seniors, or bad record drivers can purchase plans that suit their budget and requirements. For instance, a teenager who has just received a ticket may purchase liability plus roadside assistance, whereas a senior may include comprehensive coverage for extra coverage.
Who Should Consider Dairyland Car Insurance?
Dairyland provides coverage to drivers with barriers through standard insurers.
Target Audience Analysis
- High-Risk Drivers: DUI offenders, speeding violators, or fault crashes.
- SR-22/FR-44 Seekers: Drivers who need proof of insurance after committing serious violations.
- Budget-Minded Individuals: People who want affordable car insurance without compromising on coverage.
Particular Needs Satisfied
Dairyland fills gaps by insuring drivers with poor credit, prior non-coverage, or foreign licenses. It is the only carrier that offers non-standard auto insurance that’s affordable and reliable, a lifeline for drivers who are rejected elsewhere.
Case Study
Meet Sarah, age 25, and the victim of a recent fender-bender on a tight budget. The standard carriers provided her with $500 a month. Dairyland provided her with a liability-only policy and an SR-22 for $150 a month, and a multi-car discount since she also insured her boyfriend’s car. She’s now legally protected and saving hundreds.
How to Get Dairyland Auto Insurance: A Step-by-Step Guide

Insuring with Dairyland is easy. Just follow these steps.
Step 1: Research and Compare
Visit the Dairyland website or websites like The Zebra to shop for auto insurance quotes. Enter your car details, driving history, and coverage needs. Get quotes to compare rates and obtain the best offer.
Step 2: Application Process
Apply online or through an agent. You will require:
- Driver’s license and vehicle information.
- SR-22 information, if required.
- Past history of insurance (for discount purposes).
The procedure is rapid, usually no longer than 10 minutes.
Step 3: Policy Tailoring
Work with an agent to choose coverage levels. Add features like towing or rental reimbursement based on how you live. For example, frequent travelers might prioritize roadside assistance.
Step 4: Payment and Activation
Choose a payment frequency—monthly, quarterly, or annually. Protection can be activated immediately, especially for SR-22 needs. Dairyland’s mobile app simplifies payments.
Tips for Success
- Review your policy annually to adjust for life changes.
- Request special discounts like early quote (in case of early submission) or anti-theft device discounts.
Environmental and Social Impacts
Dairyland and Sentry Insurance show dedication to community engagement and sustainability.
Sustainability Initiatives
Dairyland promotes green practices like paperless billing and electronic claims processing, which do away with paper use. Under a partnership with the Arbor Day Foundation, Dairyland will plant a tree for every paperless policy, which will help in forest replenishment in disaster-stricken areas.
Community Impact
By insuring high-risk motorists, Dairyland makes the roads safer, and more individuals are insured and protected. Its low-cost auto insurance reduces the number of uninsured motorists, which has a positive impact on society nationwide.
FAQs About Dairyland Car Insurance
What is Dairyland Car insurance, and who does it cover?
Dairyland provides non-standard automobile insurance to high-risk motorists, such as DUI motorists, accident motorists, or bad-credit motorists, and to anyone who is searching for low-cost insurance.
What does Dairyland do with SR-22 filings?
Dairyland offers SR-22 or FR-44 filing at no cost, usually same-day, to facilitate immediate compliance with state statute following egregious violations.
Is Dairyland Car insurance cheap compared to other firms?
Although premiums are more expensive than with standard insurers (e.g., $4,415/year for comprehensive coverage), Dairyland’s affordable car insurance is competitive for high-risk drivers, with discounts and payment flexibility.
What kind of protection does Dairyland offer?
Dairyland offers liability, collision, comprehensive, SR-22 insurance, roadside assistance, rental reimbursement, and special equipment coverage that can be customized to your needs.
How can I get a quote for Dairyland Car insurance?
Get online auto insurance quotes from Dairyland’s website or call 800-334-0090. Enter vehicle and driver information to obtain an online quote.
Does Dairyland offer discounts?
Discounts do cover homeowners, multi-car, defensive driving, advanced quote, and anti-theft to reduce your premium.
Conclusion: Dairyland Car Insurance
Dairyland auto insurance gives budget-conscious and high-risk drivers alike a financial safety net through the best combination of affordability, expert coverage, and old-fashioned service. With free SR-22 filing and easy payment plans, Dairyland is insurance where others will leave you stranded. Its complete line of coverage options and 24/7 customer support offer peace of mind for new drivers, drivers rebuilding after a DUI, and everyone in between.
Ready to roll? Get quick auto insurance quotes from Dairyland’s website or call an agent at 800-334-0090. Drive with confidence knowing Dairyland’s got your back with personalized, dependable protection.
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